Fujifilm
Fujifilm is a Japanese company renowned for its expertise in photography and imaging, with a history dating back to 1934. Initially known for producing film and photographic paper, Fujifilm successfully adapted to the digital era, developing high-quality digital cameras, especially its popular X-Series mirrorless cameras, which combine vintage aesthetics with advanced technology. Beyond cameras, Fujifilm has diversified into sectors like healthcare, biotechnology, and industrial materials, leveraging its imaging and chemical expertise. The brand remains a favourite among photography enthusiasts for its film simulation modes, robust camera builds, and commitment to innovation.