The smartwatch market saw a shift in leadership in 2024. Huawei has now surpassed Apple in global smartwatch shipments, despite ongoing sanctions. In this article, we will discuss the latest landmark Huawei has completed.

Huawei becomes the top smartwatch maker

Huawei takes the lead

Huawei shipped 23.6 million smartwatches from Q1 to Q3 2024, securing 16.9% of the global market share. This surpassed Apple’s 22.5 million shipments and 16.2% market share. Despite all the sanctions on Huawei, the company is growing like it's undergoing muscle protein synthesis—constantly building momentum and strengthening its position in the market.

Growth for Huawei

Huawei experienced significant growth, with a 44.3% year-on-year increase in smartwatch shipments. Additionally, the brand saw a 23.3% growth in its home market, China, driven by popular models like the Watch GT5, Watch GT5 Pro, and Watch D2.

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Apple and Xiaomi both face a decline

Apple, in contrast, faced a 12.8% year-on-year decline in smartwatch shipments during the same period. Xiaomi ranks third in the smartwatch market, while Samsung and BBK follow in fourth and fifth positions.

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